Privacy Policy

Privacy Policy – Sleep-coach.com

Last updated: August 23, 2025 

Sleep Coach – Naturally Better Sleep values your privacy and is committed to protecting your personal data. We only process data that is necessary for providing and improving our services, and we handle all information responsibly. Your data will never be sold or shared with third parties for unauthorized commercial purposes.

This Privacy Policy explains what data we collect, how we use it, how long we retain it, which partners we share it with, and what rights you have under GDPR and related privacy laws.

1. Data Controller

Sleep Coach | Naturally Better Sleep

P.O. Box 995, 1180 AZ Amstelveen, The Netherlands

T: +31 (0)20 822 5110

E: [email protected]

Privacy contact: Kees Kwakman 

2. What Data We Collect

We collect and process only the data that you actively provide or that is technically necessary for the use of our services, including:

• Name, address, and residence details

• Email address and telephone number

• Order and payment details

• IP address, browser, and device information (for functionality and security)

• Customer communication, reviews, and newsletter sign-ups

3. Purposes of Processing

Your personal data is used exclusively for:

• Processing and fulfilling orders and payments

• Customer service and communication

• Delivery of products through our logistics partners

• Sending newsletters (only with your consent)

• Fulfilling legal and tax obligations

• Improving and analyzing our website (cookies, analytics)

4. Sharing Data with Third Parties

We only share personal data with carefully selected partners who are essential for our business operations. These parties process data solely on our behalf and under strict contractual agreements:

• E-commerce platform: Lightspeed (hosting & webshop)

• Payment providers: Mollie, PayPal

• Logistics partners: PostNL, DHL, GLS, Xenor Logistics

• Email & newsletter services: Reloadify.co

• Reviews: WebwinkelKeur

• Accounting: ExactOnline

• External sales channels: 

  • Bol.com – your order details are shared via Bol.com to fulfill your order.

  • Beslist.nl – when ordering via Beslist.nl, your personal data is transferred to us for processing.

  • Amazon – when purchasing via Amazon, we receive your customer data from Amazon solely to process and deliver your order.

All partners are contractually obligated to implement strong technical and organizational safeguards to protect your personal data.

5. Data Retention

We only retain personal data for as long as necessary for each purpose or as required by law:

• Orders and invoices: up to 7 years (or 10 years under applicable accounting/tax law)

• Newsletter subscriptions: until you unsubscribe

• Customer accounts: as long as you remain an active customer (or until deletion is requested)

6. Data Security

We use appropriate technical and organizational measures to protect your data from loss, misuse, or unauthorized access. This includes SSL encryption, restricted access, and secure servers.

7. Your Rights

Under GDPR and related privacy laws, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict processing of your data

• Data portability (transfer to another provider)

• Object to processing or marketing use

You can exercise your rights at any time by contacting [email protected]. We will respond within 30 days.

You also have the right to file a complaint with your local Data Protection Authority (e.g., the Autoriteit Persoonsgegevens in the Netherlands or your national supervisory authority).

8. Cookies & Tracking

Our website uses cookies and similar technologies:

• Functional cookies – required for site functionality

• Analytical cookies – anonymized analytics (e.g., Google Analytics with IP anonymization)

• Marketing cookies – only with your consent, e.g., for personalized ads or retargeting

For more details, please refer to our [Cookie Policy].

9. Changes

We reserve the right to amend this Privacy Policy at any time to reflect legal updates or changes in our services. The most recent version will always be available on this page. For significant changes, we will notify you by email or via the website.